Marketing using inbound lead generation is an approach that many companies embrace to create business growth.  In essence, inbound lead generation uses active online marketing techniques to generate response from a targeted market.

Inbound lead generation certainly justifies the investment but it’s vital to think of the approach in context. Careful analysis of the data will tell you that both inbound and outbound lead generation are necessary to increase contribution to the bottom line. Le Projet 251 uses an INBOUND and OUTBOUND lead-generation approach.

We generate leads through the inbound marketing process using Google, Social media, Vertical directories, Blogs and E-mail marketing. Our online marketing strategy know-how will add to your current efforts targeting local, regional, national or international markets.

Sign-up today to explore the benefits of reaching new clients including businesses and consumers in the French Quebec market.

Outbound Lead generation has proven to be much more effective than inbound when trying to reach upper management.  Studies have shown that upper level managers tend to spend less time searching for what they need.  This task is generally delegated.  The best way to reach the tead buyer, the head engineer, the plant manage, the executive VP or the President is by direct contact, either by phone or email.

Once we have created leads through inbound marketing process, we nurtured those leads and turn them into real prospects using “Outbound Technique”.  We book real face to face or telephone meetings for our clients.   You spend more time on closing the sale and less time on prospecting and cold calling

Le Projet 251’s lead generation approach uses strategies that ensure

1. A clear focus on the right target market
2. A message that engages your target market using their preferred communication method
3. Efforts contribute effectively to your revenue goals

WHY OUR STRATEGY WORKS

1- SEEDING AND HARVESTING STRATEGY
For most small and medium sized companies, the President, the solo sales person or the entire sales department are responsible for growing sales year to year. Essentially each sales person is responsible for:

Seeding (Opening)

1. Sourcing new leads
2. Nurturing those leads
3. Generating an initial contact meeting
   and

Harvesting (Closing)

1. Closing a deal
2. Client service
3. Upselling or cross selling for increased sales volume.

At the same time, companies hire sales personnel almost exclusively for their current or future ability to CLOSE (Harvest) a deal.

Le Projet 251 knows from experience that dividing these tasks into two categories and allocating them to the right resource creates unprecedented efficiencies.
Our strategy works because we focus on seeding and nurturing a prospect until it is ready to harvest. When that prospect is ready, we provide a qualified lead to you for harvesting (CLOSING). In this way, your sales department focuses entirely on the most important and critical part of the sales cycle: THE CLOSING.

Understanding the very important divide between Seeding and Harvesting makes both parts of the process stronger and more efficient.

Our lead generation outbound program is designed to help you reach your target one at a time.  This approach is at the other end of the online marketing spectrum.  Rather than work from the top down, we tackle the task from the bottom up.

This means that we focus on your target market and reach out to members of that market on a one by one basis.  We select or build targeted lists and get to work creating appointments for your sales team.

Sign-up today to explore the benefits of reaching new prospects including businesses in the French Quebec market.